Shorai LFX™ Batteries to be official battery of choice for the ” Ring of Fire Expedition” in Indonesia.
Shorai’s exclusive distributor of Shorai in Indonesia, Dunia Moge Motorcycle Parts has just signed a deal with the Ring of Fire Expedition Team in Indonesia. All of the expedition team bikes will be equipped with Shorai’s advanced lithium battery. The Expedition will cross the rivers and mountains of Indonesia, highlighting the sights and people. The expedition will span over 6000 miles and last over 3 months. The expedition chose Shorai after extensive testing of the batteries in the harshest of situations.
Andrew Las Marias, General Manager of PT Ring of Fire Indonesia said that the expedition team Rofa uses advanced communication devices such as satellite technology to navigate, and devices that provide critical support need a durable battery.
“We only use quality products that have been tested for durability and reliability in the vehicles” he explained.
The entire expedition will be filmed and will air on Metro TV, Indonesia’s largest television network. Expect to see the episodes hit the airwaves in early fall.
In the current May issue of SSB, they drop a LFX18L2-BS12 Shorai battery into their long term test Kawasaki ZX-6R to lose some major weight. A great article on how to get some easy performance gains with some simple modifications. Click the links below for the article.
*Article and images by Brain Hatano of SSB.
Also, in the issue is a short feature on our Shorai charger. Click the link below for that article.
All Shorai products featured in this issue of SSB can be purchased directly from Shorai, your online retailer, or your local shop.
SSB Magazine can be found on news stands all over the world, or visit their homepage to subscribe.
Industry Leading Lithium Iron Battery Maker Seeks Expanded Media Exposure With Powersports PR Agency to Support Fast Growing Company Efforts
SUNNYVALE, Calif., (April 23, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations firm based in Southern California specializing in motorcycle and power sports public relations. Shorai looks to expand their media presence for their quickly growing brand by leveraging DRIVEN’s extensive media relationships within the motorcycle and power sports industries. Launched in 2010, Shorai is leading the power sports market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries.
“With a rapidly expanding customer base and continued global expansion plans for 2013, Shorai felt it was necessary to expand our market outreach. Our brand is becoming well known within the motorcycle and power sports communities and in just three years, we’ve taken over a majority of market share in our industry,” said Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “DRIVEN Public Relations has the knowledge and established reputation within the motorcycle and power sports industries to help us reach expanded media and consumer groups.”
“DRIVEN is looking forward to this new partnership with the Shorai. They have built a strong reputation, both with the industry and consumers, for creating a top quality aftermarket battery that is like no other available in today’s marketplace,” said Mike Caudill, President of DRIVEN Public Relations. “DRIVEN has always provided its clients with a strategic and integrated approach to public relations that puts its clients in the news and with our extensive experience with power sports media, we’re a great fit for Shorai’s public relations goals.”
Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, do not sulfate and have an extremely low self-discharge rate. Available at a variety of authorized resellers worldwide, Shorai batteries can be purchased at over 2,500 dealers and also online at www.shoraipower.com.
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.shoraipower.com.
About DRIVEN Public Relations
Based in Temecula, Calif., DRIVEN Public Relations is a multi-award-winning, specialized public relations firm that delivers high-impact and targeted public relations and event management in the automotive, motorcycle, alternative energy, technology, luxury and lifestyle industries. DRIVEN’s core competencies include brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches. For more information, visit: www.drivenpublicreleations.com
For media information, please contact:
Media@shorai.org or 951-719-1040.
The Shorai sponsored Cornergrass/Husaberg Team is having a great start to their racing season. Below is the latest release provided by the team. The entire Cornergrass team is equipped with Shorai LFX Batteries.
Wardlow AB: Victoria Hett of Vernon, BC, ventured to Odessa Washington where she challenged the ladies class in an event of over 1500 riders. The Desert 100 began in 1969 and has grown into an event of over 3000 people.
After some testing to adjust her Valley Motosports Husaberg TE 250 to the faster speeds of the desert, Victoria gated in the top 10 out of nearly 800 riders on the line. After working her way through the pack, her luck nearly took a turn for the worse, high siding off of a hidden rock in the silt. After regaining her composure, Victoria pushed herself back into a comfortable pace and took the victory in the Ladies Class. Taking the win by over six half minutes, this victory was redemption after running in 1st place last year and running out of gas less than 10 miles from the finish!
This is Victoria’s third podium in three events and her first win of the season. Her efforts would not be possible without the support of these sponsors: Husaberg Canada, Valley Moto Sports, Gamma Sales, Husaberg Canada, Valley Moto Sports, Gamma Sales, FLY Racing, Dragon Goggles, Emperor Racing, Atlas Brace Technologies, ProMoto Billet, FMF, Warp 9, Dunlop Tires, TM DesignWorks, SIDI, USWE Sports, Shorai Batteries, Matrix Concepts, RynoPower Sports Supplements, Fasst Company, Motorex, Advanced Pavement Technologies, HiTech Bracing, PG Graphics, Riders Edge Suspension, Rekluse Canada, and Twin Air.
Victoria’s next event will be the PNWMA’s Big Kahuna VI in Kamloops BC, April 21, 2013.
(Scottsdale, AZ) – March 28, 2013 – Valerie Thompson, owner/driver of Valerie Thompson Racing (VTR), set a new 1000 cc class record with a personal best top speed of 212 mph during her first appearance at the Texas Mile race March 22-24 in Beeville Texas. Thompson’s record run also earned her BMW S 1000 RR Superbike entry into the prestigious “Texas Mile 200 MPH Club.”
“What an excellent way to start 2013 for all the great sponsors who made our BMW a real track terror. During the winter months, we really got the bike dialed-in with new HP Race Parts, new riding gear, MS Production race parts and even a new paint scheme from Orlando Autobody. After arriving in Texas, we only needed gear changes to adapt to changing weather conditions. Now we just need some additional funding to race a full season,” stated Thompson.
Texas Mile attendance has grown rapidly since 2003, with participants from around the world competing on one of the world’s most challenging 1-mile track. “My hats off to the Texas Mile staff and Christian Motorcycle Association volunteers who put on a well-managed event. I’d also like to thank my dedicated crew, we can’t wait to return in October for the next Texas Mile competition,” said Thompson.
Thompson is a five-time land speed record holder and owner/driver of the Valerie Thompson Land Speed Racing Motorcycle Team who has also competed in the All Harley Drag Racing Association and National Hot Rod Association drag racing series. She set a personal best top speed and 1000 cc Class Record with two 212 mph runs during the March 2013 Texas Mile competition. Thompson is a member of the Texas Mile 200 MPH Club and the Mojave Magnum 200 MPH Club.
Valerie Thompson Racing sponsors include: Martech Services Company, CTEK Battery Chargers, TROON Enterprises, Metro Auto Auction, La-Man Corporation, BMW Motorrad USA – HP Race Parts, Vision Wheel, MS Production North America, Orlando Autobody, Schuberth Head Protection Technology, Go AZ Motorcycles of Scottsdale, Worldwide Bearings, Stand-Up Photos, Hyperpro Suspension Technology and Shorai Battery.
It is almost time for the green flag to drop in Daytona, for the Pro Superbike class.
We are all excited to see the start of the 2013 AMA Pro Superbike Road Racing Series. We know the Yoshimura Suzuki Factory Racing Team, armed with Martin Cardenas and Chris Clark will give us a great season of racing. Today Cardenas has qualified in 4th position, and Clark in 7th. Good Luck!
A short video of Cardenas on the 2013 AMA Pro Superbike season:
Light weight batteries provide performance advantage for racers and recreational riders
Irvine, CA (February 5, 2013) – Shorai batteries are the unrivaled choice for dirt bikes equipped with an electric starter. Shorai batteries are 70-80% lighter than lead-acid batteries commonly used in dirt bikes and provide faster cranking for quick starts and re-starts, which are common in EnduroCross. The GEICO AMA EnduroCross Series is pleased to name Shorai as the official battery of the 2013 EnduroCross season.
“A lot of the EnduroCross racers are using electric start bikes and the Shorai batteries are a perfect fit. Saving weight while boosting the cranking power for re-starts are a huge benefit since even the best riders tip over in EnduroCross” said Lance Bryson, Director of Sales and Marketing for EnduroCross.
“EnduroCross is such an exciting sport and a perfect place to showcase the benefits of Shorai batteries” stated Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “We are looking forward to working with the EnduroCross team to help spread the awareness of Shorai”.
2013 GEICO AMA EnduroCross, Fueled by Monster Energy Schedule
Location Date Arena / Additional Information
Las Vegas, NV May 3, 2013 Orleans Arena (Friday during Supercross weekend)
Sacramento, CA June 8, 2013 Sleep Train Arena
Ontario, CA September 21, 2013 Citizens Business Bank Arena
Denver, CO October 12, 2013 National Western Complex
Everett, WA October 26, 2013 Comcast Arena
Boise, ID November 9, 2013 Idaho Center
Las Vegas, NV November 23, 2013 Orleans Arena
EnduroCross tracks incorporate various elements of extreme off road racing into a Supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. For the seven EnduroCross events, be sure to log-on to www.motorsportshour.com for local air dates/times for the Lucas Motorsports Hour on the Versus network.
Congratulations to Team Faith one of the newest teams we are sponsoring for the 2013 season. Below is their latest race report.
From Brian O’Rourke the team President:
Team Faith had a better night of racing on Saturday night in Worcester Massachusetts on the AMA Amsoil Arenacross series when it was LIVE on SPEED! Both Kelly Smith and Jeff Gibson had good heat races finishing second and third respectively. Both guys then qualified for the head to head bracket racing, which is new this season. In the first bracket they had to race each other! Gibby came out on top and went all the way to the finals with defending AX Champ Tyler Bowers. In the 2 lap sprint Gibby got the win and was also awarded one point towards the Overall and the Championship. In the Main Event #1, Gibby rode hard and strong to finish fourth and Kelly finished fifth. Unfortunately with the new format on Arenacross, the entire field was inverted for the Main Event #2 putting both guys on the back row for the start. Gibby came back to get an eighth place finish. Kelly had a harder time finishing 14th. Gibby finished fourth overall and Kelly finished 11th overall for the night. In the championship points Jeff Gibson sits 6th and Kelly Smith is tied for 8th.
Ministry was VERY strong for the opening round of AX as we had the honor of partnering with a great band called Jones Unleashed. They not only did worship for us as a team in our rig whenever we had a moment, but they also lead worship both nights for Team faith devotionals and even got the opportunity to play for the Track Party in front of thousands of fans!
I’m really proud of all our guys this season including newbie Jeff Gibson and his Dad Dan Gibson who will be overseeing Jeff’s bike for us as well. We have a strong team – mentally, physically and spiritually!