Shorai Battery signs with KTM Red Bull Royal Distributing Racing Team: The Factory KTM Race Bikes Become even Lighter!
April 4, 2012. Sunnyvale, CA – Lightweight is a key element to building a serious race winning machine. For 2012, the KTM Red Bull Royal Distributing Racing Team is happy to announce that Shorai Power is the team’s new official battery supplier.
Shorai batteries provide tremendous advantages over traditional lead acid batteries, including dramatic weight savings, faster cranking, significantly lower self-discharge rates, and environmentally friendly attributes.
Kevin Riley, EVP Sales & Marketing for Shorai adds: “We could not be more thrilled with our new relationship with the KTM Red Bull Royal Distributing Racing Team. Our batteries are a perfect, drop-in replacement for the OEM batteries and offer a wide range of benefits. Field experience has taught us that this is a perfect fit between our two companies. We are very excited to work with Andy White and his team, and look forward to a mutually beneficial relationship.”
Video of KTM Red Bull Royal Distributing rider (DMX) Colton Faccioni
Audio interview with team manager (MXP) Andy White
Shorai Inc., located in Sunnyvale, CA, is a distributor of lithium iron based power sports batteries. The company was founded in 2010 by technology executive, David J. Radford, and corporate marketing and distribution executive, Kevin Riley. Further information regarding the company can be found at www.shoraipower.com